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"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."
- Coco Chanel
A little about me:
Angela Taylor George is a 3X fashion founder, entrepreneur, creative director, brand strategist, and business coach. She is the author of the new memoir "Haute Pursuit" and the founder of trend-setting, multi-brand showroom Times Two and renowned New York label Alice & Trixie.
Hailed early on as the Voice of Authority by the New York Daily News, Angela has made an indelible mark on the fashion industry internationally over four decades. Following a successful career in retail management and buying, she launched several iconic 90s brands that defined the era out of her showroom Times Two. She has played a vital role in the co-creation and launch of major fashion trends widely copied today, originating designs still cherished and traded around the world.
When not helping founders or pursuing the next big fashion trend, Angela enjoys designing interiors, taking street and fine art shots with her trusty Fuji camera, creating pottery, and eyeing her next travel destination.
Angela resides in New York City and East Hampton, with her adorable rescue pup, Chloe.
brand advisory Services
Unlock the full potential of your fashion brand with personalized, one-on-one mentoring. As a 3X fashion founder and the creator of the Fashion Brand Starter Kit, I'll guide you through each crucial step of building a successful fashion business. My hands-on approach ensures you're not just learning, but implementing industry-tested techniques tailored to your specific vision and goals. Let's turn your fashion dreams into a thriving reality!
Book a one hour power hour session below. Please note: Requests for playbooks are booked via email to playbooks@angelataylorgeorge.com
Go-to-Market Strategy PLAYBOOK.
In this intensive, personalized consultation package, we'll arm you with insider tactics and innovative strategies to craft a powerhouse launch plan that catapults your brand into the spotlight and sets you up for long-term success.
SELLING WHOLESALE Session.
Unlock the power of wholesale to skyrocket your fashion brand's growth and visibility. In this session, we’ll craft a tailored action plan that positions your brand irresistibly to buyers, maximizes your wholesale potential, and sets the stage for exponential growth.
brand strategy and market positioning PLAYBOOK.
Ignite your fashion brand's potential and carve out your unique market position.Together, we'll craft your unique brand identity, conduct targeted market and competitor research, and develop a rock-solid marketing strategy in this consultation package.
FEEDBACK FROM THE FASHIOn FRONTLINES
Bryan Davis
Founder: Teddy stratford
“As a veteran brand founder and operator, Angela has the business of fashion in her bones.
She knows product and supply chain. She’s particularly skilled at garment fitting and construction which, in my opinion, are the most important elements to create a product that customers love. She encourages carefully monitoring data to inform decision-making to scale product offerings or eliminate those that are waning.
She is also hyper-aware of the marketing landscape through organic and paid strategies.”
@teddystratford
Hillary Rosen
FOUNDER: hotline showroom
"Marketing and sales are the life line of any business. Without a clear thought-out distribution strategy you can significantly hurt your brand. Knowing how to price your line and what stores to sell it to is the difference between the novice brand and the brand poised for greatness. Angela has been in the game a long time and knows how to extract the most value out of brands. Whether by positioning, pricing, merchandising, and identifying the right distribution channels she’s able to fit all the pieces together like a puzzle."
@hotlineshowroom
Dawn Mayo
Founder: LOve the label
“Angela has a deep understanding of how our industry operates and what it takes to stand out in this over-crowded landscape. She's helped up strategize ways to stay ahead of our competition and has given us tangible ideas for innovating our current offerings. Angela also brings keen negotiation skills to the table and through her guidance she has helped us significantly increase our bottom line.”
@lovethelabel
What is the
fashion
bRAND
STARTER KIT
"I witnessed a crisis unfolding in the fashion industry - promising brands crumbling under the weight of misinformation and knowledge gaps. Driven by a burning desire to reverse this trend, I embarked on a mission to empower emerging founders with the truths they desperately needed.
The Fashion Brand Starter Kit isn't just a product; it's a lifeline. Born from countless hours of research, decades of real-world experience, and a relentless pursuit of what’s next in fashion commerce, this kit is the antidote to failure. It's the concentrated essence of what truly drives success in business, distilled into actionable insights and invaluable resources.
I created this kit to be the guiding light for passionate entrepreneurs navigating the treacherous waters of the fashion world. It's more than information - it's the key to unlocking your brand's full potential and avoiding the pitfalls that have claimed so many before you.
With the Fashion Brand Starter Kit, you're not just starting a business. You're joining a revolution against fashion industry gatekeepers, arming yourself with the knowledge they don't want you to have. This is your chance to not just survive, but thrive in one of the world's most competitive industries.
Don't let your fashion dreams become another statistic. Seize this opportunity to build a brand that not only survives but dominates.
The Fashion Brand Starter Kit - your blueprint for fashion industry success."
Haute Pursuit
THE BOOK
Become an overnight fashion insider…
Immerse yourself in the thrilling New York fashion scene from the 1980s to the 2010s.
With frankness and humor, Angela Taylor George takes you on a magical ride through the decades, behind the scenes to reveal coveted secrets of the fashion industry, unlocking its mysteries and compelling you to chase your own dreams.
Having triumphed over gut-wrenching hardship with dogged determination, George weaves in her well-worn insights and crucial lessons learned, telling of her conquests and misadventures to bring you truths that will resonate long after you put the book down.
Whether you’ve set your sights on carving out a space in the fashion industry or entrepreneurship at large, or you’re just looking for a little guilty pleasure, Haute Pursuit delivers.
If you liked #Girlboss by Sophia Amoruso, Fearless by Rebecca Minkoff, or The Cobbler by Steve Madden, you will LOVE Haute Pursuit!
Get ready to be captivated and inspired as you embark on this gripping journey of fashion, fortune, and fierce ambition in the heart of New York City.
reviews
“Angela reminds us that it’s always the journey and never the destination. A great ride through the ‘80s and ‘90s that is so much of my own experiences. What a great read!”
Steve Madden
“Remarkable, Angela. Truly remarkable!”
Michael E. Gerber
New York Times best-selling
author of the E-Myth
“Haute Pursuit is a high energy, revealing read of Angela Taylor George's exciting career in the hey-day of fashion retail. She provides valuable insight into how the industry works and behind-the-scenes anecdotes of the glamorous - and not so glamorous - reality of fashion in NYC and beyond. It's a fun read that also provides a realistic view of the resilience and hard work required to make it in the competitive fashion world.”
Mary gehlhar
Author of The Fashion Designer Survival Guide
“I loved every page of this book as it took me through a journey of a woman's life and the details made me feel the moments as if though, I was there... a story that is needed with all of the changes in fashion as the past is very important as we move to the future!”
Jordana Guimarães
Co-Founder of Fashinnovation
“From the first musical reference, George brings us back in time and shows us New York in the 70’s, 80s and 90s through the lens of the fashion industry.
She brings us along on an insider’s tour and shows what it takes to make it in one of the world’s most competitive and unpredictable businesses. Lessons that apply as much today as back in the day all set to the beat of 80’s and 90’s pop culture. I loved every page of the journey.”
Bryan Davis
Founder of Teddy Stratford
BOOK EXCERPTS
It takes a village to succeed and the keen ability to identify emerging trends and innovate along the way. I always lived with the visual of Indiana Jones in Raiders of the Lost Ark blazing through the tunnel with that huge boulder rushing after him. That’s kind of how I felt… all the time. If I slowed down, we’d be crushed. Fashion really is a fast-moving industry, and the more success I had, the more worried I became because I knew we had to top the numbers from the year before.
On the next day, we were on location doing lifestyle photos for look books and the website. This was a highly auspicious day with the seasonal vision finally brought to life through imagery. It was beyond thrilling to see the collection sing as the models moved. Even though we designed everything and knew the styles intimately, they came to life on the body, and it was like love at first sight.
In the messy, chaotic world of fashion manufacturing, where Murphy’s law prevails each day, anything that can go wrong will go wrong. I learned to put out the fires first and ask questions later. It’s just the nature of the beast. But, I was in the game, following every move in real time. Making things overseas felt like a remote spectator sport, where you have little control over the outcomes. I’d rather be on the field.
GET IN TOUCH
I’m super excited for you and your entrepreneurial journey! I wish you every ounce of success always! Reach out if you have any questions and/or are looking for further guidance.
Love Angela xx
© 2024 Angela Taylor George